CLIENT: Target Corporation
PROJECT: Cartwheel By Target / Brand Ideation
PRODUCTS: Brand Strategy, Brand Connection Ideation
Today’s consumers are more tech savvy then ever and doing a substantial amount of shopping with their mobile device, “m-commerce” it’s called. Keeping up with the trends, in 2013 Target launched its own digital savings app, Cartwheel. On its one-year anniversary Cartwheel celebrated with its 7.7 million users who had collectively saved $84 million. Now that is something to celebrate! Moving into its second year, Target turned to Blind Society to concept big, strategic, experiential marketing ideas to excite the next wave of Cartwheel users.
Through Brand Connection Ideation, Blind Society worked closely with Target to concept big ideas that would engage new users and continue to build brand love for Cartwheel.