CLIENT: Sober Up
PROJECT: Create A New Functional Beverage Brand
PRODUCTS: Brand Discovery, Persona Research, Brand Positioning, Brand Identity, Logo Design, Brand Visualization, Website Design, Product Packaging Design, Marketing Plan
The young entrepreneurs turned to Arizona branding agency, Blind Society.
Unlike its perceived category competitors, Sober Up is not an anti-hangover cure for the college-aged binge drinker. Sober Up is a natural liver detoxifier that allows responsible, health-conscious adults to indulge and relax without the negative and harmful side effectives of alcohol. The .75 fl.oz. drink is chock full of natural ingredients like ginseng, ginger root and honey that help your body increase the rate in which it rids itself of alcohol which ultimately restores balance and enhances mental clarity. Basically, the less time alcohol is in your body/liver, the better. So now you can enjoy happy hour and feel great for sunrise yoga.
Blind Society has the guts to ask entrepreneurs tough questions, and the experience to guide smart decisions. They’re more than a creative agency, they’re strategic business partners.