CLIENT: Red Robin® Gourmet Burgers
PROJECT: Red Robin Burger Works Brand Invention
PRODUCTS: Brand Discovery, Brand Identity, Logo Design, Brand Visualization, Brand Standards, Exterior Signage, Interior Design Concepts
They’re famous for their bottomless steak fries and mouth-watering burgers, but as the fast-casual burger market exploded, Red Robin knew they needed to (milk)shake things up to keep ahead of the burger game. So the 70+ year-old company decided to create a new urban concept and give guests their favorite Red Robin eats in a fast-casual environment.
Enter: Red Robin Burger Works.
With just a concept and a name, Red Robin turned to Phoenix branding agency, Blind Society, to bring the new fast-casual concept to life. Together with the awesome client, Blind Society’s strategy and creative teams worked through their branding process to create Red Robin Burger Works.
Blind Society positioned Red Robin Burger works for a bold entrance into the fast casual space, creating a brand that feels fresh, cool, hip and classic all at the same time.