CLIENT: Mojo Yogurt
PROJECT: Mojo Yogurt Brand Start Up Package
PRODUCTS: Brand Discovery, Positioning, Brand Visualization, Environmental, In-Store Concepts, Website Creative, Marketing Campaign, Launch Plan, Experiental Marketing
AWARD: Communication Arts “Site Of The Day”
We needed Mojo to be top of mind when people were thinking about taking a two-minute frozen vacation. We developed their brand positioning as a positivity-boosting healthy treat as well as tactics to support it. Within one to two miles of each store, sidewalks became canvases for guerilla advertising, billboards and signs spilled over onto the ground, benches involved consumers every time they sat down, and air fresheners were placed in cars to create fro-yo cravings. And all this was supported online with a complete overhaul of their core site and social media outreach. Within their first month, all six locations were profitable.
The lines were out the door. – Hitesh Patel : Owner / VP Operations