Level 257

Level 257 Branding Agency Restaurant Branding Agency Restaurant Branding Agency Restaurant Brand and Design Agency Restaurant Branding Agency Restaurant Branding Agency Restaurant Branding Agency Restaurant Branding Agency

About This Project

CLIENT: Namco Entertainment

PROJECT: Level 257 Brand Invention

PRODUCTS: Brand Discovery, Brand Positioning, Brand Naming, Brand Identity, Logo Design, Interior Design & Branding, Brand Video, Website Design, Marketing Plan

How do you take a 35-year-old icon and reinvent it to appeal to modern-day entertainment seekers?

NAMCO, a Japan-based corporation best known for introducing the world to pellet-hungry PAC-MAN, approached Blind Society to help solve the riddle. What began with creative and collaborative brainstorms, later became a comprehensive top-down and inside-out approach to determining what it is that defines a successful social destination experience, while also finding the sweet-spot fit for our nostalgia-inducing yellow pal. Embarking on an intensive set of strategy, creative and research-based deliverables, Blind Society helped NAMCO visualize and identify their brand essence— from their venue name to the smallest ‘bit’ found within (yes, including the unique shade of bowling-screen purple).

 

After examining all 256+ angles of the new concept’s brand identity, we took PAC-MAN out of the arcade cabinet and into Level 257: a fun dining, entertainment and social experience.

Blind Society helped visualize and execute on the very heart and soul of what Level 257 is all about – socialization, creative innovation and so much more. We couldn’t have done it without them. – Namco Entertainment
Category
Entertainment, Food & Beverage

READY FOR BLIND SOCIETY TO BUILD BRAND LOVE FOR YOU?

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