Desert Schools Shine On

About This Project

CLIENT: Desert Schools Federal Credit Union

PROJECT: 75TH Anniversary Campaign

PRODUCTS: Brand Strategy, Campaign Concept, Logo Design, Brand Visualization, Website Creative, Video Concepting, Script Writing, Video Production & Direction

How do you get people to pay attention to a financial institution’s 75th Anniversary?

We needed to think beyond the expected corporate anniversary celebration and create a campaign that would grab the attention of credit union members, employees and the community alike. Together with Desert Schools, we decided use the 75th anniversary as a platform to shine a light on the local community and give back to the people making a difference here in Arizona. We created a yearlong campaign that focused on making the Valley a better place to live, work and play through the power of giving and helping others. Due to the campaign’s tremendous success, Shine On will live on as the organization’s charitable arm.

You guys really brought Shine On to life and that inspired all of the great things that it became. Thank you so much for being there from the beginning to the finale. This campaign was the highlight of my career! – Cathy Graham, VP Marketing / Desert Schools Federal Credit Union

Category
Lifestyle

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