Carvana

About This Project

CLIENT: Carvana

PROJECT: Build an online car buying brand

PRODUCTS: Brand Start Up Package, Brand Visualization

Think back to 2011: How do you build a brand that convinces people to buy a car 100% online – shopping, buying & financing?

That was our challenge when Ernie Garcia, Jr. came to Blind Society with his early-stage business idea and asked us to serve as his strategic and creative partner. Using Blind Society’s Brand Start Up Package and Brand Visualization products, we collaborated to bring the Carvana brand to life.

 

So it all started with research. From competitors to personas (consumers), our strategy team dug in to uncover the insights that would ultimately lead us to positioning Carvana for success. A dive deep into how people searched for cars online and determining if they would ever make such a huge purchase without ever seeing the car. The answer, yes they would. Using Blind Society’s Brand Discovery as the blueprint, Carvana was born. A blend of Car+Nirvana, the feeling we knew consumers would experience with this magical no-fuss car-buying brand.

Carvana, one of America’s Top 5 Most Promising Companies – FORBES, January 2015
Category
Lifestyle

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