WE BUILD BRAND LOVE

CREATIVE. STRATEGY. IDEATION.

We’re all about brands that are not afraid to stand for something different.
Relentlessly thinking of ways to challenge the expected.
Pushing it to create ideas that your competitors wish they had thought of.
Cultivating emotional consumer connections so you become irreplaceable.
Because regardless if you’re a Fortune 500 CMO or an emerging
entrepreneur, you’re looking for the same thing: to build brand love.

MEET THE TEAM

YOUR BRAND IS THE MOST IMPORTANT INVESTMENT TO MAKE IN BUSINESS.

People simply don’t have relationships with products.

But they do with brands that offer something more meaningful.

Products are easily replaced by a newer, faster or cheaper competitor.

That’s why brands outlive products when people are demanding purpose.

And our process is designed to do just that – build a brand that sticks.

BRAND ASSESSMENT

A COMPREHENSIVE EVALUATION OF HOW YOUR BRAND STACKS UP

Our Brand Assessment is an honest and insightful evaluation of your brand and how it impacts your bottom line. It’s an invaluable experience that sheds some light on how the outside world perceives you. Blind Society’s team of brand experts will assess how well you’re doing in the 5 most crucial areas of building brand love – Brand Why, Brand Image, Brand Experience, Brand Buzz and Brand Execution. We’ll highlight both your strengths and opportunities for improvement.

 

Interested in a Brand Assessment?
Contact Teri at teri.bockting@blindsociety.com

BRAND INSIGHT SESSION

GAIN VALUABLE INSIGHTS FROM FOCUS GROUPS

Gaining first-hand insights from your potential brand lovers is a key step in the Brand Discovery process. Focus groups allow a brand to gather initial opinions and reactions to a concept or product prior to market launch. The best run focus groups go beyond superficial answers and uncover valuable insights on consumer attitudes and behavior. Focus group research can be conducted in a variety of ways and we’ll work with you to determine the best approach for your particular needs.

  • In-Person Focus Group Sessions
  • Online Survey Research
  • Phone Interviews
  • Focus Group Participant Recruitment
  • Focus Group Session Coordination (Prep & Location)
  • Question Strategy & Development
  • Professional Focus Group Moderator
  • Key Insights Summary Document

 

Interested in a Brand Insight Session?
Contact Teri at teri.bockting@blindsociety.com

BRAND DISCOVERY

FINDING THE REASON WHY PEOPLE SHOULD CARE

You don’t merely want to be considered the best of the best. You want to be the only one who does what you do. So when everybody else is zigging, we’ll show you how to zag and connect on a deeper level with your customers. You’ll get key insights and ownable opportunities that become your brand’s blueprint moving forward as well as a brand positioning statement that clearly identifies your place in the world.

  • Competitor Research & Analysis
  • Identify Your Best Customers
  • Your Brand’s Strengths & Weaknesses
  • Your Brand Positioning Statement
  • Your Brand’s Why (Purpose/Mantra/Slogan)
  • About Us Statement

 

Interested in a Brand Discovery?
Contact Teri at teri.bockting@blindsociety.com

BRAND VISUALIZATION

EXPANDING INTO YOUR MAJOR TOUCHPOINTS

Your brand is reflected in everything you do. Nothing is more important than your brand and that needs to be apparent in every point of contact with your customers. We’ll help you identify the key places where your customers will interact with your brand, and then visually translate and design those touchpoints into relevant and powerful experiences.

  • Website and Mobile App Design
  • Product Packaging (See Example)
  • Environmental Concepts
  • Interior and Exterior Signage
  • Menu and Uniform Design
  • Traditional Advertising (print, outdoor, digital)
  • Marketing Collateral (brochures, direct mail, press kit)
  • Custom Illustration
  • Video Concepts & Scripting (View Videos)
  • Investor Presentations & Annual Reports
  • Event Strategy and Concepts
  • Experiential Marketing & Stunts (See Case Study)

 

Interested in Brand Visualization?
Contact Teri at teri.bockting@blindsociety.com

BRAND START-UP PACKAGE

A COMPREHENSIVE & COST EFFECTIVE WAY TO BEGIN

If you’re an entrepreneur looking for help getting your brand off the ground – everything from research and positioning to brand invention to brand visualization and website design – Blind Society’s Brand Start-Up Packages may be the perfect opportunity for you. Because first impressions matter, perception can be critical for early-stage companies looking to grab the attention of investors and consumers alike. Blind Society’s Brand Start Up Packages provide all the essentials for building your brand strategically from the start.

 

Interested in a Brand Start-Up Package?
Contact Teri at teri.bockting@blindsociety.com

BRAND INVENTION

CREATING A LASTING FIRST IMPRESSION

Great brands are often easily recognized, brilliantly simple, incredibly memorable and extremely effective in conveying the soul of the brand. We’ll create a brand that differentiates you from the competitive clutter. Our inspiration comes from the most important place – your customers’ wants and needs. And to ensure brand consistency, we develop complete visual guidelines for how the brand gets used moving forward.

  • Logo Design (View Logos)
  • Color Palette
  • Brand Personality, Tone and Vibe
  • Brand Standards
  • Business Card Design

 

Interested in a Brand Invention?
Contact Teri at teri.bockting@blindsociety.com

WEBSITE CREATIVE & DEVELOPMENT

TRANSLATING YOUR BRAND INTO AN ONLINE EXPERIENCE

A great website blends the art of design with the science of usability to deliver an experience that engages and converts. Our custom websites are designed to be a cost effective way to build your brand online. We use the latest, responsive CMS technology to ensure that your site works flawlessly across all digital mediums available today – smartphone, tablet and desktop. We’ll also train you and your staff so that you can easily add content and edit your website yourself.

  • Website Scoping
  • Sitemap & Wireframe
  • Functionality Strategy
  • Responsive Design
  • Custom WordPress Websites
  • Mobile Design
  • Copywriting
  • Content Strategy

 

Interested in a Website Package?
Contact Teri at teri.bockting@blindsociety.com

BRAND NAMING

STRATEGIC NAMES FROM MILD TO WILD

Your brand’s identity is the first contact your customers will have with your company. And you don’t get a second chance for a first impression. In fact, within one second of seeing a name and logo, consumers will make a judgment and place inherent value on your brand. A thoughtful and strategic approach to your company’s name will ensure the identity resonates with your best customers, is ownable and ultimately stands the test of time.

  • Ownable Brand Name
  • Competitor Name Research
  • URL Research and Availability
  • Brand URL Recommendations

 

Interested in Brand Naming?
Contact Teri at teri.bockting@blindsociety.com

LOVE NOTES

THE BLIND SOCIETY BLOG

YOUR BRAND IS YOUR IMAGE.
HOW DO YOU WANT THE WORLD TO SEE YOU?

READY FOR BLIND SOCIETY TO BUILD BRAND LOVE FOR YOU?

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